Updated: Feb 23
Becoming known on social media is not an easy task now its such an open market. Here are some top tips for creating an online presence with a simple strategy.
Finding your passion is the first step to creating an online presence. There is such a large variety of markets out there, so no matter what your niche: music, art, sport, comedy, etc., there will always be an online clientele.
Have in-depth knowledge about this in order to attract an audience and engage followers
Think about who your target audience is and how your passion could appeal to them.
Highlight one or two appealing aspects of your personality more than others. this will give you more of a sense of online presence. Don't be scared to show your processes and your fun side.
Make sure to brush up on the facts of what your passion is so you can post and talk about it fluidly with clear understanding and explanation.
Ensure you are approachable by your following, be as friendly as possible and engage with others, as your following view of you will impact how easily your social media grows. This does not mean let your insecurities run loose, just make sure you are true to yourself and follow some sort of moral code.
Choose at least 2 or 3 social media platforms.
Go where your followers are most likely to be
Have a variety of platforms for different types of posts e.g. Instagram for photos, twitter/Facebook for status updates, YouTube
for videos, Snapchat for social interaction. [tip: live streams are a great way to boost audience participation/interaction]
Follow others like you on these pages to build a community/ contacts, this can help build a following as if you tag or use each other's links in the post you can both boost the advertising of your media.
If you’ll be doing videos, live stream or podcasts, dedicate a few hours a week to their production. You need quality here, so time is important.
You can also dedicate a couple of hours a week to writing the week’s blog posts.
Post during peak times when you know your audience is most likely to be online to see it.Example: If your audience is likely to check their social media before work, post something around 7 am.
Cross post your material on several social networks. Example: Share your YouTube video on both Facebook and Twitter.
Talk to not at your audience. It’s not all about promoting your material. Example: Ask questions to get them talking to you. Have conversations with people. That’s what social media is all about
Create a schedule for posting:
Morning: 15 mins
Write a post
Respond to comments
Lunchtime: 15 mins
Write teaser post
Post about the project(self-advertising)
Check for more comments and respond
Repeat all check-up
If you’ll be doing videos, live stream or podcasts, dedicate a few hours a week to their production. You need quality, taking your time on this is important.
Tip: You can also dedicate a couple of hours a week to writing the week’s blog posts.
Post during peak times when you know your audience is most likely to be online to see it.
Tip: If your audience is likely to check their social media before work, post something around 9 am. Then around 7 pm. These are often prime posting times.
Share your material on several social media.
Tip: Share your YouTube video on both Facebook and Twitter.
Talk to your audience, instead of at them. This will show you’re not just for promoting your material.
Tip: Ask questions to get them talking to you (Instagram polls and stories are a good way to do this). Have conversations with people. That’s what social media is all about.
Whichever social media networks you join, be consistent across all of them in your branding.
Choose a username and profile picture to use on all your social media profiles.
Keep them designed similarly in terms of background/cover images.
Share the same types of material on all your medias
When new to social media it is unlikely you will have many followers, so why not try to build connections with them? Have chats or interact with their posts too! Show you are active in that network. This doesn’t even need to be a direct message, you could simply just put questions for your followers to reply to in the comments.
Tip: You could even try retweeting the best answers to make your followers feel valued. If you use Tumblr, make sure to enable the “ask” function, so your followers can ask you questions. Do live streams on Instagram and Facebook. Use Instagram voting polls e.g. ask followers to vote between 2 movies you could watch. Snap chat what you're doing if interesting e.g. cooking
Hashtags: #hashtags are a form of social discovery on many media, including Twitter, Facebook, and Instagram. These can be used to help you find people or encourage certain branding. This will also help others find you.
Memes: Images that are easily shared across social media, this is a good way to get noticed and to get your posts trending.
Ensure your posts are fresh and unique. try to keep posting what is already trending to a minimum. The social media is a fast-paced market, trends don't last long so it is hard to catch the wave when it has been released. In addition, you will stand out a lot more if your posts are original.
Try to listen to your audience and if reasonable give them what they want. Ask if anyone has ideas for what they'd like you to try next. This will create a sense of community on your media and keep fans engaged.
Hope these tips help! Keep an eye out for TekTricks next few Top Tips for 2020 #TekTricksTopTips